When a designer creates a web page, the first thing he keeps in mind is that the visibility of the page in the internet. It is not at all important for a page to be very catchy but the basic thing that is considered is that it should get a rank in standard search engines. Secondly, page should be having a proper linking in the net so that it appears in first place as the URL is given in the address bar. So the basic effective ways of creating a good web page is that its simplicity and its proper hosting.
There are certain basic things that are to be taken while designing a standard web page. These are:
• Clarity in Content: It is the most important thing while you start designing content that it should be clear-cut and simple. Also, it should tally well with the provided keywords given to the search engine.
• The home page should not be clumsy: It is the home page that comes first as anyone clicks for a link. So, the web design of the home page should be simple and to the point. The home page should be designed in such a way to reflect the basic purpose of the site.
• Correct linking: As a web page is designed, it is very much necessary to check the linking of the page so that all these linking works in order when the page is finally published in net.
• The meta tags should match: The meta tags should be added so that it matches well with the page. It should be done in such a way that the surfer can get the page in top ranking in the list.
• Provide correct URL in search engine: When you’re providing the URL in the standard search engine to make it visible on net, it should be done in a proper way.
• Clarity in forms: While designing a dynamic web page, a designer should take care of the fact that server side programming should run in order. Particularly, while a designer is constructing a submission form, it should be done so that it functions well when activated.
• Minimize the number of media files: While designing a web page, it should be taken care that there should be minimal use of media files. The reason is that the media files require separate hosting which often makes disturbing web sites with red box problems.

Imagine your going to an important meeting in a suit tattered, dirty hair and the wrong information, what kind of image would be. Do you think that would be successful? To answer the question absolutely no way, you may not even be considered.

Your website is your representative on the Internet, is a reflection of his image. A Web site ragged, untidy with broken links, incorrect content, missing meta data is also worth considering.

The only reason for a website is to announce to the world at large about yourself or your company website design. Imagine what kind of ad would make a place messy and un-maintained. Even the best Web site developed requires constant maintenance and up gradation to remain at the top of search engines and keep users returning.

Web Site Maintenance consists of six areas.
# Publication – to keep current content – Keep updating.
# Quality assurance – to spot errors in a site.
# Comments monitored, communication with Web site visitors.
# Performance Monitoring-as site activity.
# Infrastructure-monitored to ensure Sonida technical basis for a site.
# Change control – to manage the technical course, other changes in coordination.

Maintenance and superior gradation Web maintenance covers various actions necessary to ensure the operational integrity of a site.

This means that you check regularly * Broken links.
* Lack of content such as images.
* Lack of page titles.
* The spelling and grammar content.
* Lack of metadata.
* File sizes of pages to ensure that not too large.
* Browser compatibility.
* Applications are functioning properly, for example, online forms.
* Server Side Scripting or other languages to work properly.
* Guidelines are being complied with laws and regulations * pages up to the standard of Web accessibility of your organization.

You should also update your site when * when your company has an added value, as obtained a new accreditation, licensing or some form of recognition.
* New products or services, launching a new product or new service must include time for generations of sales.
* Completed a successful project. If you just finished a project, includes in its Web site. Create an online portfolio, a case study to add advertise.
* In addition to its client list, get witness each of their client projects succeed. Update your testimonials regularly will also show customers that have visited your site your strengths.
* Add an article article-writing is a great way to keep your website updated and put more content on your site. Search engines select sites for rich content, and keep visitors coming back for new information.
* Press releases-post all press releases and other information about your company publishes on its website.
* Changes in your business-Any change in the status quo of enterprise should be added to you website.